So exciting to start thinking about things like maternity leave – our little guy gets here so soon! This morning I put our Etsy shop into vacation mode. It feels like there’s still so much left to do before the boy makes his arrival in September, but this will be one less thing to have on the plate which will be good! Now we just need to finish licensing style guides and all of our art projects are set! And in less than three weeks, I go on leave from my day job, too!

Then it’s on to the fun stuff – setting up the boy’s room, getting lots of rest, waiting for my balloon feet to explode… EXCITING!

So exciting to start thinking about things like maternity leave – our little guy gets here so soon! This morning I put our Etsy shop into vacation mode. It feels like there’s still so much left to do before the boy makes his arrival in September, but this will be one less thing to have on the plate which will be good! Now we just need to finish licensing style guides and all of our art projects are set! And in less than three weeks, I go on leave from my day job, too!

Then it’s on to the fun stuff – setting up the boy’s room, getting lots of rest, waiting for my balloon feet to explode… EXCITING!

I got some really exciting news this weekend! Hearts and Laserbeams has been working with a licensing agent for the last few months to try and get some deals going, and get our characters out there in stores. It looks like we may have a deal with a tee company in the near future! If all goes well there may be shirts with Hearts and Laserbeams  characters on them in actual major stores by the end of this year! If all goes not well, there may be a Hearts and Laserbeams employee (me) crying in the dark with a bottle of wine… er… apple juice (until our little boy is born. then bring on the vino!).

I’ve been taking a break working on the licensing stuff for the past couple of weeks because it’s been ungodly long work days for the last few months, but now that a deal is pending I gotta make like Devo and crack that whip and finish up what this company’s gonna need art-wise so all goes smoothly when/if a deal gets signed… I just wanted to share the excitement – keep them fingers crossed that this thing goes through! Hooray!

Here’s a little sneak peek of style guide stuff I’m working on this week – check out some fun apple characters!

I’m so close to being done cleaning up poses for the new Hearts and Laserbeams style guide! This little guy is by far my favorite new robot pose:

Just two more poses to clean up before I can move on with this project!! But first, I will be doing a whole lot of relaxing with the remainder of the holiday weekend. How was your 4th of July?

I’m so close to being done cleaning up poses for the new Hearts and Laserbeams style guide! This little guy is by far my favorite new robot pose:

Just two more poses to clean up before I can move on with this project!! But first, I will be doing a whole lot of relaxing with the remainder of the holiday weekend. How was your 4th of July?

Work continued on the new Hearts and Laserbeams style guide last night, including a good chunk of hours sketching my robots for fun new graphics! Here’s a sneak peek:

I’m excited to spend some time today cleaning up all the sketches into finished art for the style guide before heading to the beach to check out the Queen Mary fireworks with Gayle! Unfortunately, Josh is workin tonight – but we both have the day off tomorrow to hang out and make up for it!

Hope y’all have a great 4th of July – don’t forget we’re havin’ a sale at the etsy shop! Use coupon code KABOOM! before end of the day tomorrow (7/5) and you’ll get 20% off your order!

I have been absolutely relishing in the fact that my presentation materials for the licensing show are finsihed and at the printers! This weekend’s been chock full of sleeping, gardening and getting caught up on things around the house that have been lagging for the past few weeks. (I no longer have a pile of dog hair a foot thick on the kitchen floor!) (gross.)

I thought it’d be fun to share how everything turned out! It’s a two part show and tell here people, just so the files aren’t humongous:

 Click here a pdf of my presentation folder with info materials! (guess what, that awesome pocket folder with the robots on it will be in my etsy shop soon!)

And here’s the really fun one, click here for a booklet of ideas for things that could be done with Hearts and Laserbeams art! (Image quality has been super-optimized so as not to be huge file sizes, so things will be a little fuzzy here and there but rest assured the print version is gorgeous!)

If you found this post and are interested in licensing Hearts and Laserbeams art, please contact Jonathan Breiter of The Public Group by clicking here.

Big exciting news, folks! Read on for our latest press release:

Contact: Steph Calvert
Hearts and Laserbeams
Phone: 714-655-5272
Email: heartsandlaserbeams@gmail.com

Contact: Jonathan Breiter
The Public Group
Phone: 212-929-7660
Email: jonathan.breiter@gmail.com

FOR IMMEDIATE RELEASE

HEARTS AND LASERBEAMS POISED TO MAKE A SPLASH IN STORES EVERYWHERE
The brand will be shown for the first time at Licensing International Expo in June 2010

Long Beach, CA, USA – June 8, 2010 – After three years of selling her art and designs via the popular indie craft marketplace Etsy (www.etsy.com), artist Steph Calvert of Hearts and Laserbeams is ready to take things to the next level. At June’s Licensing International Expo, Hearts and Laserbeams will be presented by Jonathan Breiter of The Public Group as a new character based all-ages license available for use on products including t-shirts, melamine dinnerware, stationery, bedding and more. The artwork is unique in that it’s built on the belief that funny character art can be witty without being at someone’s expense. Hearts and Laserbeams is empowering, friendly, and best of all, cute as hell.

“All I’ve ever wanted to do with my art is to make people smile and laugh,” Steph Calvert says, “if I’m not having fun when I’m creating it, then what’s the point? I’m really excited to take my work to a larger audience and brighten a few more days with it!”

As her licensing ventures get off the ground, Steph Calvert says people will still be able to buy handmade from Hearts and Laserbeams. “The focus of the Etsy shop will transition to more one-of-a-kind pieces, art prints and paintings,” she shares. “Folks that are interested in learning more about Hearts and Laserbeams when they see items in stores will be able to purchase handmade direct from the artist in my Etsy shop, and people that are in my Etsy shop will be able to find out where they can find my artwork in major stores near them, so everyone wins!”

It’s the artist’s hope that this mutually beneficial scenario will encourage visitors at the Licensing International Expo to join the growing indie designer trend and pick up a license for Hearts and Laserbeams. “Who knows, it could be the next Paul Frank!” she says.

Licensing International Expo runs from June 8, 2010 through June 10, 2010, at the Mandalay Bay Convention Center in Las Vegas, Nevada.

###

For more information: www.heartsandlaserbeams.com
Contact: heartsandlaserbeams@gmail.com
Phone: 714-655-5272